Thursday, April 10, 2008

Organization Profiles - getting the arrows alligned

Which description best fits your company?
Cutting-Edge - State of the art firm, leading in it's field

New Thinking - Changing the way business is done or changing the world

High Profit - Looking for lucrative opportunities

Quality Lift - Uses best practices and implements new innovations successfully tried by others

Corrective - Looking to perpetuate their success

Structural - Pillars in their "community" with many achievements

Each of these descriptions is instrumental in stimulating new directions, strategic actions or visions for the company. In their true form, organization profiles do not exist. To achieve a “perfect” profile, a company or organization would have to be made up of people; all having the same dominate foresight profile. Recruiting for such an organization would be a nightmare, and it is uncertain just how long such a grouping would be able to continue to exist. Just like individuals, organizations have different styles that impact the companies’ policy and behavior. We also know that a combination of age and success can change a company’s profile. A life insurance company that started prior to a depression with the goal of relieving the effects of economic disaster could be categorized as Cutting Edge. They perceived a future event and met the need. However, insurance is a long-range business with a time margin: the length of the longest life and the last signed policy. All things having gone well, the life insurance company matures and needs people who can maintain and develop the company. A Quality Lift profile takes over. The company grows and due to its increased size becomes more complex and centralized showing signs of Corrective profile, that is they look to perpetuate their success. As pillars in their “community” with a proud history and achievements behind them, our model company begins to slip into a Structural profile, where innovation is not advancement, but is seen as a threat to traditions and time-tested methods learned the hard way. Change threatens basic company values and jobs. Which profiles do you have pushing and pulling within your organization?

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